In the field of hotel marketing, art also plays a key role: creating a strong and coherent visual identity. A hotel’s artistic style can reflect its commitment to innovation, sustainability, local tradition, or even social causes. A mural in the lobby, a sculpture in the garden, or a photography gallery in the hallways communicates much more than what appears at first glance.
Some hotels develop their own art collections or collaborate with curators to build a consistent aesthetic narrative. Others choose specific themes related to the history of the building or the local community. Whatever the strategy, art becomes an inseparable part of the hotel’s DNA.
Supporting Local Art and the Creative Economy
One of the greatest benefits of this practice is its positive impact on the local artistic community. Many hotels promote local creators, giving them visibility and generating new opportunities to showcase and sell their work. This mutual support strengthens the connection between tourism, culture, and economic development.
Moreover, integrating local art allows guests to experience a destination’s cultural identity from the very first moment. A handmade piece, a regional painting, or a photograph of nearby landscapes can become a direct bridge to the history and essence of the place.
Editorial Luis Bonilla. Expertos en enseñanza, formación a distancia, tutores cualificados y con variedad de cursos online.