There are outstanding examples worldwide where art completely transforms the concept of hospitality. From museum-hotels like the 21c Museum Hotel in the United States to artistic accommodations such as the Hotel Marqués de Riscal in Spain, designed by Frank Gehry, more and more establishments are embracing this way of understanding the hotel experience.
Current trends point to a fusion of technology, sustainability, and interactive art. Digital installations, mapping, generative art, and augmented reality are incorporated to create dynamic experiences that actively engage visitors.
Art in hotels is much more than decoration. It is a form of communication, positioning, connection with the environment, and generation of cultural value. For the guest, it represents a richer and more memorable way to travel. For the hotel, it is a strategic tool that adds authenticity, style, and depth.
In the end, when art and hospitality come together, what is created is more than just accommodation: it is an experience that leaves a lasting impression.